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Run the shop, not the spreadsheet.

Milleso runs the back office for the watch and jewellery trade. One record per piece, from the moment it comes over the counter: what it truly cost after the bench, which of the three UK VAT regimes it sits under, where it physically is today, and how long the market takes to absorb one.

One month free for every new dealer, and we move your stock in for you. No card to start.

Rolex GMT-Master II, blue and black bezel
Rolex Cosmograph Daytona, white dial
Rolex Day-Date 40 in yellow gold
Margin schemeGold reverse chargeInvestment gold registerHVD cash monitoringAML audit trailExports to Xero and Sage

One record

A watch, and every number that follows from it.

Rolex Cosmograph Daytona, white dial

14 March

Ref 126500LN, in

All-in cost

£25,537

VAT treatment

Margin scheme

Where it is

With the polisher

Velocity

Grade A

Sold, 17 April

£5,180 kept

The part that pays for it

The same watch. Five times the tax.

One field at intake decides which regime a piece sits under. Milleso asks for it while the seller is still standing there, keeps the records that regime demands, and locks the treatment the moment a sale document exists.

Margin scheme

£1,183

VAT on the difference between what you paid and what you sold it for, at one sixth.

Standard rated

£5,317

What the same sale costs you when the treatment was never set, or was set wrongly.

Worked on the piece above: bought at £24,800, sold at £31,900. Margin scheme under VAT Notice 718; the gold reverse charge under Notice 701/21 section 11. Milleso keeps the records and prompts you. Your accountant still signs the return.

Watches and jewellery in one list, priced the same way.

A 1.02ct solitaire, a 42.6g chain and a Daytona are three completely different objects with three different tax positions, and they still belong on one screen with one capital figure at the top of it.

Search stock, clients, references

Stock

6 pieces held. £79,041 of capital tied up.

AllOut of the safe
PieceAll-inDaysGrade
Cosmograph Daytona126500LN£25,53734A
GMT-Master II126710BLNR£12,18012A
Solitaire, 1.02ctJW-0412£2,94061B
Submariner Date116610LV£9,760148C
9ct chain, 42.6gGD-1188£1,2143-
Day-Date 40128238£27,41022B

The screens

Twelve screens. One record behind all of them.

A piece taken in at the counter is the same record on the workshop board, on the channels, at the till, on the VAT return and in the compliance file. Pick a screen.

What the safe is worth, what needs chasing

Every figure on it is a door.

Capital tied up at all-in cost, unrealised margin at asking and the VAT mix across the safe, then five counts: live stock, asking total, out of the building, overdue back and over 180 days. Each one opens the stock list already filtered to the pieces behind it. Ageing stock is listed oldest first with the carry cost in pounds against each piece, and a sales login sees the same page with the costs left out rather than zeroed.

Search reference, serial, stock number

Dashboard

13 modules · VAT registered · HVD registered

£186k

Capital tied up
31 pieces at all-in cost

£47k

Unrealised margin
at asking · 20.2%

VAT treatment

Margin scheme 24Gold reverse charge 4Investment gold (exempt) 2Standard rated 1

Live stock

31

In stock, reserved or on memo

Out of the building

4

£38,911.00 all-in

Overdue back

1

Past the promised date

Over 180 days

6

£41,270.00 sitting still

Ageing stockSorted by days held
ItemAskingHeld
Submariner Date 116610LVS-0231£12,900214d
Datejust 36 126234S-0188£7,250203d
Tank Must WSTA0041S-0174£3,450196d
Sapphire cluster ringJW-0098£1,950188d
18ct curb bracelet, 38.2gGD-0911£2,400183d
Needs you today

1 overdue back

Past the promised return date

4 out of the building · £38,911.00

Watchmaker, polisher, approval or transit

6 over 180 days · £41,270.00

Capital sitting still

2 under 10% margin

Priced close to cost

Stock by categoryAt cost
Watch19 pieces£142,380
Jewellery8 pieces£27,921
Gold4 pieces£16,111

What it does that your current system does not.

  1. All-in cost, not purchase price

    Service, polishing, courier, parts and commission attach to the piece as separate cost lines. The stock list shows what it actually cost you, and margin comes off that figure rather than off what you handed the seller. A spreadsheet holding one purchase price cannot tell you which pieces are quietly unprofitable.

  2. Where every piece physically is

    With the polisher, at the Assay Office, out on memo, in the safe, on a customer’s wrist for the weekend. Listings pause automatically the moment a piece leaves the building, so nobody sells something you cannot ship. Customer property held for repair is tracked separately and never counted as stock.

  3. How long the market takes to absorb one

    Market day’s supply for that reference, next to how long yours has been sitting, with the carry cost in pounds against each piece and an A to D grade on the list. Ageing stops being a feeling in the pit of your stomach and becomes a number you can price against.

  4. Three channels, one stock record

    eBay and Shopify stay in step, and the Chrono24 feed is generated and hosted for you, ready for Chrono24 to switch on for your account. WooCommerce is coming. A Chrono24 sale is thirty seconds to log rather than a re-key. Sell a piece anywhere and it comes off everywhere, including the window card.

The gold desk

One metal walks in. Three tax outcomes walk out.

Over the counter

Scrap, at metal value

Weighed, tested and priced against live spot at the counter, with the per-carat calculator doing the arithmetic in front of the customer. Where the price is the metal, the reverse charge is compulsory and the margin scheme is barred outright.

Notice 701/21, section 11

On the tray

Jewellery, at made-up value

A mounted stone is a piece of jewellery and the margin scheme is available on it. Unmounted, the same stone is not. Milleso asks the question that decides it once, at intake, and carries the answer through to the invoice.

Notice 718

999.9FINE GOLD

In the safe

Investment gold, exempt

Bars of 995 fineness and above, and legal-tender coins of at least 900 minted after 1800. Exempt, but it carries a statutory register, verified identity, six years of retention and an HMRC notification above £5,000. Milleso keeps the register and tells you before HMRC has to.

Notice 701/21, and a penalty near 17.5% of transaction value for register failures

Four ways in.

You pick one when your account is set up and it switches on a starting set of modules. It is a starting point, not a cage: a jeweller who begins buying scrap turns the gold desk on in settings, without calling anyone.

Included, at no cost

We move your stock in for you.

Getting the stock in is the whole battle, and it is the reason most dealers stay on a spreadsheet they have outgrown. So it is not a service you buy from us. It is how you start.

  1. One

    Send us what you already have

    A spreadsheet, a folder of supplier invoices, an export from whatever you run now, or photographs of the safe. Whatever shape it is in.

  2. Two

    We do the mapping

    References, metal and stone detail, purchase prices, dates, locations and the VAT treatment on each piece, put into your account by a person rather than left as a job for you.

  3. Three

    You check it and trade

    You get a reconciliation against your own figures before anything goes live. Most dealers are working in it the same week.

One month free, then pick your shape.

The free month and the onboarding are not an offer with a clock on them. They are how Milleso is sold, because a back office you have not filled with your own stock tells you nothing.

Every module, and the plan that unlocks it

Trade

£99per month

One shop, one counter. Everything a jeweller opens six mornings a week.

  • Stock, intake, workshop and repairs
  • All-in cost against every piece
  • Five roles, with costs hidden from sales staff
  • All three VAT regimes, by trigger not by dropdown
  • Invoices, AML audit trail and cash thresholds
  • The till, and the counter it sits on
  • Clients, wish lists and campaigns to your own client book
  • Trade network for dealer-to-dealer wanteds
  • Exports to Xero and Sage
Start your free month

One month free. Onboarding included. No card to start.

Pro

Most dealers

£249per month

The numbers that decide what to buy next, and the pieces that are not yours to sell.

  • Everything in Trade
  • Velocity grading: market day’s supply, price to market, A to D
  • Buy-side scoring on what you are offered
  • Consignment, memo and consignor payouts
  • Customer orders and deposits
  • Gold desk with live spot and the carat calculator
  • Campaigns from your own sending domain
Start your free month

One month free. Onboarding included. No card to start.

Showroom

£499per month

Every channel you sell through, and every branch you sell from.

  • Everything in Pro
  • eBay, Shopify and the Chrono24 feed
  • WooCommerce - coming
  • Multi-store branches and stock transfers
  • Priority support
Start your free month

One month free. Onboarding included. No card to start.

Per organisation, per month, excluding VAT. Milleso is not a payment facilitator and takes nothing off your transactions. Card machines and customer finance are referred, and you deal with the provider directly.

Open it on day one with your own stock in it.

Create your account, answer four questions about how you trade, and the system is set up around your business. Bring your stock list and we move it in for you.

One month free. No card to start. Or try the free scrap gold calculator first.